Alphabet (Google) wants to acquire FitBit

Alphabet (Google) wants to acquire FitBit

Alphabet, the financial conglomerate to which it belongs Google, would have expressed his interest in the acquisition of FitBit, a US company specialized in the production of wearable devices with functions for tracking activities. Mountain View would have already formulated an economic offer of which, however, details would not yet be available.

A possible entry of FitBit into the Big G family could allow the latter to recover some of the delay accumulated by the latter in the wearable device sector. Absolutely dominant in the mobile sector, thanks to Android, the group led by Sundar Pichai has not succeeded in proposing itself as a leader in a sector that goes beyond smartwatches.

In essence, Alphabet would like his Wear OS achieve similar goals to those already surpassed by the "Robottino Verde" of which the platform is an implementation born with the name of Android Wear. This project was born in consideration of the fact that companies like Apple, Samsung and Huawei have already conquered important market shares with their wearable solutions.

However, wearable technologies is not a simple segment to deal with, proving that it is sufficient to think that lately the same FitBit has had to heavily revise its business model trying to direct it more towards the provision of services for the fitness tracking that on the sale of devices proved to be less efficient than expected.

The possibility of becoming a subsidiary of Alphabet could therefore allow FitBit to operate more quietly, and above all with greater resources, in an extremely competitive market that in the future will most likely reward only companies that can invest large amounts of capital in the creation of innovative products.

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