Menlo Park would have acquired control of the Israeli startup Servicefriend, a company specializing in chatbot development. According to rumors currently circulating Facebook and the other companies involved in the Libra Association they would like to integrate the technologies of the new subsidiary into Calibra, the virtual wallet for cryptocurrency Libra.
Servicefriend, whose collaborators will flow entirely into the large family of Mark Zuckerberg, should provide a customer assistance system based on Artificial Intelligence algorithms, in this way it will be possible to provide support at any time of day or night without the need to hire and train new employees.
Facebook spokesmen would not have provided any details regarding this acquisition, so much so that for the moment we can only hypothesize what will be the role of Servicefriend in launching and managing Libra. Plausibly his chatbots should be able to help those who want to make transactions and payments based on this digital currency.
The core business of the Middle Eastern group is based onHybrid Bot Experience, an approach thanks to which chatbots are not implemented to completely replace human beings but to support and perfect their daily work. The goal is of course to achieve rapid response times and more effective interactions with customers.
Servicefriend has already developed advanced chatbots for some of the most widespread instant messaging solutions including WhatsApp, Viber and Facebook Messenger, it also boasts high-level professional collaborations with some well-known names including the same company as Mark Zuckerberg, Google, Microsoft, Oracle and Salesforce.