Google: no money for French publishers

Google: no money for French publishers

What is happening in France could represent an anticipation of how the relationships between publishing and online aggregators dedicated to information will soon evolve, Google News primarily. In fact, Paris has implemented the new European copyright directive which in practice obliges platforms to remunerate content producers if they wish to publish snippet of their articles.

The snippets are previews in which a portion of content is taken, the user can then get an idea of ​​the subject and click on the link associated with the snippet for a possible deepening. Google News bases its operation on this mechanism, but Mountain View would have no intention of paying publishers.

It follows that the snippets could soon disappear from the transalpine version of the Big G. aggregator. Not exactly comforting news for those who expected that the Californian company would agree to share part of its earnings with online newspapers, but it is likely that Sundar Pichai and partners have no intention of creating a precedent that could be imitated in other countries.

The new legislation will come into force in France by October 2019 and it is not certain that the negotiation spaces have been exhausted. In this regard it would be enough to cite previous experiences such as those of Germany, where publishers would have accepted to supply their snippets for free so as not to lose traffic from Google News.

For the moment the only European country in which Google News has been closed is Spain, the story dates back to 2014 when Madrid wanted to have a law on copyright particularly biased in favor of publishers and Mountain View decided to keep the its Spanish location would not have been more convenient.

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